The Startups Guide to Customer Success

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The Startup's Guide to Customer Success: How to Champion the Customer at Your Company

Are you looking to start or grow a customer success team? Customer success is no longer just for companies with large teams and resources. It’s a company mindset that can unlock the biggest opportunities in business. Customer success can help streamline experiences, grow product engagement and loyalty, and more importantly — retain business.

In The Startup’s Guide to Customer Success, Jennifer Chiang presents a guide on how to plan, execute, and grow your own customer success team and the actionable steps that you can take to champion the customer at your company.Learn insights such as:

  • The four attributes Shreesha Ramdas, CEO and Co-Founder of Strikedeck, says are must-haves when hiring your first customer success team
  • How Jamey Jeff, Managing Director of Customer Success Solutions at Coastal Cloud, reevaluated QBRs to derive more value for his customers with less work
  • How Maranda Dziekonski, VP of Customer Success at Pared, manages her time wisely to not only get everything done, but fight fires and plan ahead.

This book is for everyone from new customer success leaders, CEOs, and VPs who want their company to be more customer-centric, to start-ups who are starting their own customer success teams.


Meet the Author

Jennifer Chiang
Jennifer Chiang

Jennifer Chiang is the Author of the Amazon Bestseller, The Startup's Guide to Customer Success, and the Head of Customer Success at Seso, where she is the architect behind the customer success team. She is a leader who is passionate about helping companies - particularly startups - unlock the true potential of customer success through analytics, empowerment, and a truly customer-centric mindset. Oftentimes, you can find her consulting with startups at accelerators or individually on how to be customer-centric while maintaining balance with all of the other priorities startups have. During her free time, she enjoys exploring the great outdoors, solving sudoku puzzles, and trying to develop a green thumb.