Monday Guest Rosana Greco-Y3-W25
Get to know Rosana Greco
By: Mohammed Alqaq | June 17, 2024 | Year 3 – Week 25/2024
My name is Rosana Greco. Originally from Venezuela, after university, I moved to the United States, where I spent two decades before relocating to Berlin last year. Armed with a degree in Mass Communications and currently pursuing a dual Master’s program, I hail from a multicultural background and am proficient in multiple languages, including Spanish, Italian, English, as well as intermediate in French, and German.
Over the past two decades, I have built a diverse career in the United States, primarily in B2B roles within the hospitality industry.
We asked Rosana to take us through a journey telling us about her career path, how she spends her workday, what advice she can share with someone starting as a customer success manager, and many other questions.
Enjoy reading this interview
Table of Contents
Tell us about your career path?
My career has been dynamic and diverse. Starting with internships in TV and radio, I transitioned into sales while working with a family-run company supplying bedding and drapery to hotels. In this role, I wore many hats, handling marketing, trade shows, and traveling all around the US for client visits. I continued in the B2B hospitality industry, working with a furniture manufacturer and later with a distributor of food service supply and equipment, where I rose to become Director of Business Development for South Florida. In 2022, I pivoted to tech and Customer Success, leveraging my sales and leadership experience for new challenges and opportunities.
How did you join Customer Success?
Eager to expand my horizons beyond the US market and delve into the tech sphere, I transitioned into Customer Success, leveraging my sales acumen and leadership skills. I embarked on this journey as a Senior CS professional for a German startup, contributing to the North American team.
How would you describe the ideal CSM candidate?
In today’s landscape, an ideal CS professional should embody a blend of sales acumen and project management skills. Beyond fostering relationships, they should drive profitability through retention and growth strategies, while adeptly navigating cross-functional collaborations.
What one piece of advice would you give to someone just starting out as a Customer Success Manager?
Focus on delivering value, forging genuine connections, and advocating for your customers within your organization. Embrace proactive problem-solving and prioritize understanding their needs to foster long-term success.
Focus on delivering value, forging genuine connections, and advocating for your customers within your organization.
Can you take us on a journey describing what your workday looks like?
As a Senior Global CS professional, workdays are dynamic and multifaceted. It involves a balance between reactive responses and proactive initiatives. Whether engaging in client calls, participating in internal meetings, and communicating updates on new features or developments to customers. Additionally, it’s crucial to anticipate potential issues and implement strategies to address them preemptively. Distinguishing between urgent and important matters ensures efficient workflow and optimizes outcomes.
What makes you feel inspired or motivated?
I draw inspiration from the sense of duty and accomplishment accompanying overcoming challenges and achieving goals. I thrive in environments that foster growth, and a relentless pursuit of excellence drives me. I love challenges.
What’s one thing that people are generally surprised to find out about you?
Despite my outgoing nature, I cherish moments of solitude to recharge. Additionally, my insatiable curiosity fuels a lifelong pursuit of knowledge, often leading others to perceive me as an intellectual or “nerd.”
Who do you look up to the most?
I hold immense admiration for trailblazing women who embody authenticity and resilience in their endeavors, paving the way for future generations.
What are your top 3 priorities now?
These are my top 3 priorities:
Securing employment post-restructuring
Attaining fluency in German
Completing my dual Master’s program
What advice would you give to Customer Success Managers to grow and develop their careers?
Take ownership of your professional development, embrace curiosity, and continuously seek opportunities to expand your skill set.
What’s your favorite book, and why?
“Man’s Search for Meaning” by Viktor Frankl resonates deeply with me for its profound exploration of finding purpose amidst adversity, offering invaluable insights into the human experience.
» Check out the 10 Books a CSM should read to advance and improve their skills.
Have you had your “I’ve made it” moment yet?
I believe that personal milestones and perspectives continually evolve, making it unlikely to pinpoint a singular “I’ve made it” moment. Rather, I view success as an ongoing journey marked by growth and fulfillment.
What should I have asked you but didn’t?
Perhaps delving further into topics surrounding women in leadership and the evolving landscape of diversity and inclusion.
Where can people go to find out more about you?
I’d be happy to connect on Linkedin, feel free to reach out:
Thank you, Rosana, for sharing your knowledge and for the opportunity to know you more.
Do you have a Customer Success Leader, Expert, or Influencer you would like to know more about?
